Wakefern’s new suppliers will see their products appear on store shelves under the Bowl & Basket and Wholesome Pantry lines in 2024. The new items will be available at the co-op’s banners, including ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market.
“The winners of this year’s Own Brands Supplier Diversity Summit align with our core values of integrity, innovation and teamwork,” said Bryant Harris, chief merchandising officer at Wakefern. “We are excited to build on the success of last year’s Own Brands Supplier Summit with this second annual supplier event focused on finding diverse private label manufacturers. At Wakefern, we know embracing diversity fosters creativity and strengthens our product offerings and services.”
Since its introduction in 2018, the award-winning Own Brands lines have seen consistent growth throughout the cooperative’s retail footprint. Wakefern’s Bowl & Basket brand was awarded the Private Label Manufacturers Association Salute to Excellence Award in 2021 and its Wholesome Pantry brand was awarded two Private Label Manufacturers Association Salute to Excellence Awards in 2017.